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Gold Avenue0

Gold Avenue precious metals store

The Phoenix rises again — new colourised gold bar
Britannia 2027
Discover our bestselling coins
Gold bars
VAT-free silver
Lady Fortuna
$1.1 billionin sales
200Kusers
$900 millionin storage

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Official partner of renowned mints

Pamp SuisseThe Royal MintRoyal Canadian MintSouth African MintAustrian MintPerth MintUS MintMonnaie de ParisSwissmintArgor HeraeusHeraeusUmicoreHafnerT&S

Historical perspective

If I had invested five years ago

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Collector’s choice

Recognised for outstanding customer service

GOLD AVENUE has been named #1 for Customer Service and ranked among the Top 3 for Price-Performance by the Swiss Industry Monitor, an independent study comparing online gold and silver retailers in Switzerland.

A recognition of the experience we strive to deliver every day - from transparent pricing to expert support.

More than 200,000 users already trust us!

Confidence starts with clear information.

Clear pricing, useful specifications and support at every stage of your order.

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Frequently asked questions

Straightforward answers about buying, storing and understanding precious metals.

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Latest articles

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How to Buy Gold in Switzerland in 2026: Everything You Need to KnowHow to Buy Gold in Switzerland in 2026: Everything You Need to Know

When it comes to secure gold investments, Switzerland sets the global gold standard. Known for its political neutrality, economic stability, and world-class security, it’s no surprise that this alpine nation is a top choice for gold investors around the world. In this guide, we’ll uncover why Switzerland is the go-to destination for precious metal buyers — and break down the key legal and tax insights you need to know before adding Swiss gold to your portfolio.

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